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5 consejos para no ser el peor Community Manager de la historia

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20 Jun 5 consejos para no ser el peor Community Manager de la historia

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El mundo creativo en 1995 el término Community Manager no existía. En 1995 el mundo creativo no estaba asociado al marketing si no al arte como tal. Aquellos tiempos eran muy diferentes. Yo vengo del mundo creativo dónde tocar un acorde o escribir una buena estrofa con tu flamante guitarra eléctrica era lo “cool”, lo que molaba, lo que te hacía ser diferente. Tuve el pelo largo, pagaba con pesetas, tenía un jersey de rallas rojas y negras  y Kurt Cobain era mi ídolo. Pero en esta vida todo cambia, todo fluye, todo está en perfecto movimiento. Todo en la vida se “re”inventa, cada uno se puede “re”inventar a sí mismo. Yo me estoy inventando hoy y por eso he apostado por esta profesión tan demandada a día de hoy como la de Community Manager.

 

Hoy me he decidido por la comunicación 2.0, hoy he apostado por el futuro viviendo el presente. Mi pasado ha sido tan diferente a toda esta vorágine digital, que he pensado que sería de gran compartir algunos consejos, para que por lo menos, no paséis a la historia como el peor de los todos los community manager de este planeta.

¿Te gustaría ser el peor Community Manager de la historia? Si la respuesta es afirmativa, por favor, no sigas ninguno de los consejos que a continuación te voy a dar. Si por el contrario te gustaría no ser recordado como el peor Community Manager de la historia y ser cada día mejor en este apasionante mundo aquí te dejo varios consejos que te ayudaran a serlo:

Consejo 1: Motivación al poder

Sin motivación no podemos ir hacia delante, sin motivación no podemos avanzar. Sin motivación no nos levantaremos del sofá y saldremos por la puerta a comernos el mundo. Así que, el primer paso para convertirnos en community manager (y no pasar a la historia como el peor de ellos) es estar motivado. La motivación nos dará un punto extra . Hay que afrontar el cambio sin miedo, con elegancia y con los pies en la tierra. Respirando el aire, sintiéndolo, compartiendo bocanadas de oxígeno con el resto del mundo, compartiendo sonrisas y vivencias con el planeta. Así que sal ahí y cómete el mundo. 

 

 Consejo 2: Convéncete de lo bueno que eres

Sí, convéncete si a estas alturas aún no lo has hecho. Cree en ti, confia en tus posibilidades, en tu criterio, en tu energía. Mírate al espejo y mira a un community manager. Quiérete mucho. Tu sabes que puedes hacer bien este trabajo. ¡Ojo! no estoy diciendo con ésto que todo el mundo puede ser CM porque obviamente hacen falta ciertas aptitudes como bien nos comenta aquí Bruno Vazquez-Dodero. Pero si has llegado a planteártelo, si te han animado para ello, es porque tendrás alguna de esas aptitudes que hacen falta.

Está claro que el camino será duro, y más aún si muchos conceptos te suenan a “chino mandarino” pero, ¿quién dijo miedo?, ¿quién dijo que no vas a poder hacerlo bien?. Una actitud positiva es siempre un punto extra.

 

Consejo 3: Estudia, aprende, analiza y esfuérzate

Las cosas no se regalan, eso lo sabemos todos. Uno no se puede convertir en community manager de un día para otro como por arte de magia. Lo imprescindible es aprender qué es lo que hace un CM, cómo hace las cosas un CM y porqué hace las cosas un CM. Empaparte de información es vital para empezar a entender este mundo del marketing 2.0, estamos en la era On-line y toca entenderla. Tenemos toda la información a nuestro alcance, a golpe de click.

Mi consejo es que si realmente quieres profundizar en el tema, si quieres aprender de los profesionales del sector del marketing digital , si quieres empaparte de todo el ‘mundo 2.0′ y sacarle todo el rendimiento  posible, es que hagas diferentes cursos (si te lo puedes permitir obviamente). Estar rodeado de profesionales es otro de los puntos extra.  Actualmente estoy realizando el curso de community manager en @AulaCM y estoy realmente contento con la experiencia. Ya os contaré cuando acabe 😉

 

Consejo 4: Sé tu mismo

No vendas otra cosa de ti mismo que no sea la verdad. No gastes energía en aparentar lo que no eres. No intentes hacer lo que otros han hecho al pie de la letra porque sea lo más fácil en ese momento si no es lo que tu quieres hacer. Refleja quién eres, tal cual. Olvídate de clichés y de estereotipos.  Es muy importante que hagas sentir a las demás personas que no les estás engañando. Que tu eres así, de la manera que seas. Ser uno mismo es otro punto extra para no ser recordado como el peor community manager de la historia.

Consejo 5: Los errores de los Community Manager

Por último y no por eso menos importantes llega el consejo clave. El consejo que estás esperando leer, el consejo que va a cambiar tu vida para siempre. Ese consejo que lo recordarás hasta el fin de tus días como CM.

El quinto consejo habla de que aprendas de los demás community manager. Aprende todo lo que te aporte valor, eso por supuesto, pero además de eso, aprende de sus cagadas, aprende de aquellas meteduras de pata épicas que fueron trending topic lo en algún momento.

Recuerda que la clave de este artículo es no ser recordado como el peor community manager de la historia. No pasa nada si eres el segundo peor. De hecho me sentiré muy agradecido si gracias a mis consejos dejas ese último lugar a cualquier otro que no seas tú. Hoy no hablamos de héroes, ni hablamos de medallas olímpicas, hoy solamente estamos hablando de no llegar el último a la meta.

Y recuerda, lo importante no es llegar el primero, lo realmente importante es amar el camino que te va a llevar hacia la posición que mereces 😉

Y a ti, ¿Que te han parecido estos consejos?, ¿Tienes alguna otra sugerencia?…

 

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